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добавлена новая статья Shopping

2026-05-05 10:14:58 -

In psychology, cognitive dissonance refers to the mental discomfort experienced when a person holds conflicting beliefs or when behavior does not fully align with values. After making a high-cost purchase, especially in luxury categories, consumers often experience a subtle form of dissonance: “Was this the right decision?” To resolve this tension, the brain actively works to...

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