Luxury Swiss Watches: Why They're Worth Every Penny in 2026 The price of the best Swiss-made watch brands is affected by many factors. First, premium materials are used to create a quality product; For instance, some brands use 904L stainless steel and sapphire crystals, which resist scratches better than regular glass, and proprietary gold alloys (e.g., Everose by Rolex), which resist fading. Not only are the materials expensive to obtain, but many of the resources used to create them are produced by the brand, meaning there are large costs involved in researching each individual watch. Sources Link : https://penzu.com/public/180f3f729472d57a